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The Difference: Dissecting The X-Factor

What makes an artist stand out from the others? What is that x-factor that is virtually impossible to truly identify? We think it has pretty much everything to do with authenticity and real life…

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Freedom

As we near our beta launch, I wanted to start digging more into some of the details of the AVVAY DNA, and how we intend to empower and enrich our creative community. As we…

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Mind vs. Soul.

I think this battle, this ongoing war between the rules and the rebellion that exists in all of our creative minds is part of what makes art both challenging and equally worthy of our…

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Creative Work.

It’s an odd combination isn’t it? The idea of being an artist, a creative, a “free spirit” who must create with enough regularity and consistency to pay the bills and continue our journey. It’s…

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What Is AVVAY?

I wanted to take a minute today to simply give some more foundational information on who and what we are as a company as well as give you an update on where we are…

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